![]() ![]() But based on T test (partial), marketing mix-7p variables significantly influence the decision to become a customer of 0,000, while religious variables significantly influence the decision to become a client of 0.001. The F test (simultaneous) showed that the marketing mix-7p variables and religion variables both had significant influences on the decision to be a customer with a significance level of 0.000 or 0%. The results showed that marketing mix-7p variables (X1) and religion variables (X2), had a positive influence. Religious factor in this study is the image of sharia. There are seven factors that influence the decision to become a customer, they are product, price, place, promotion, people, process, and physical evidance called marketing mix-7p and one special factor ini this case is religion. Bank BRISyariah KCP Wahid Hasyim Jombang by observing customer’s behaviors. This study aims to test how far the decision to become a customer or customer interest in sharia banking, especially PT.
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